In February 2019, the Kansas Health Foundation (KHF) launched Can’t Wait to Read, a statewide campaign showing parents and caregivers why their kids need to experience reading, starting when they are just a few months old. The campaign also elevates the abundant reading resources available across the state and lets parents know they have what it takes to give their kids a successful future.

“Reading skills impact more than report cards. Grade-level reading is a key indicator of whether children will go down a road to success or face a lifetime of challenges,” said Kristi Zukovich, KHF vice president for communication and policy. “Today’s families are busier than ever and competing priorities make it difficult to devote time to reading. But, the window for early learning closes quickly and if children don’t start building their reading skills before they enter school, it could be too late.”

KHF identified education attainment as a key indicator to health outcomes for the people of Kansas. Lower education levels result in lower socioeconomic status, which means increased levels of tobacco use, higher rates of obesity and a lack of health insurance coverage. In addition to the impact on health, children’s literacy rates affect the economic viability of Kansas communities.

In addition to TV and radio commercials, the campaign also features billboards and digital assets. To find out complete details about the campaign, go to readwiththem.org. To see one of the campaign TV ads, please view the video above.