Building relationships is essential for any organization to make progress. In February, relationships take center stage – not just with loved ones but also with the friends and communities who help us grow. We can celebrate the power of connection in all its forms this month. That’s why it’s the perfect time to reflect on the relationships nonprofits build to drive meaningful impact.

After 27 years at the Kansas Health Foundation, I’ve seen firsthand how strong connections open doors, create opportunities and move organizations forward.

Along the way, I’ve learned a few things that can help others get started on their own relationship-building journey.

Activate Your Network

Introductions and referrals are powerful relationship-building tools. Fellow nonprofits, existing donors and board members can warm up cold outreach to new funders and partners.

I recently talked with a nonprofit leader who wanted to learn more about our Building Power and Equity Partnership (BPEP) initiative. She wanted to connect with our partner nonprofits in the Kansas City Metro area, and I was able to help her make those connections. My hope is this connection might also help our BPEP partners become more influential in their community.

Attend Funder Events

One of the easiest ways to develop a relationship with a potential funder is to attend their events, such as charity galas, community outreach activities or public forums. These events allow nonprofits to have real conversations about their work without being solely focused on funding.

For example, at KHF, we hold monthly Fireside Chats, where we invite someone from the community to meet our staff and build rapport in a more personal way.

Do Your Research

Before reaching out to a funder, take time to understand their priorities. For example, at KHF, we have outlined a three-part purpose statement and six key strategies for improving the health of all Kansans. Our funding directly relates to our strategic framework.

When applying for grants or making a cold call to a donor or foundation, come to the conversation prepared to show how missions and visions align.

Expect Rejection

Funders will say “no” more often than they say “yes” – but that isn’t a reflection of your organization’s impact or value, and it doesn’t mean the relationship-building process is over. A strong connection with a funder is about more than securing funding. It’s about staying connected, even when funding isn’t awarded.

Over time, that relationship can grow into more than funding opportunities.

Above All Else, Be Genuine

An authentic relationship is transformational – not transactional. Every relationship I’ve built in my work has always been about the people. It’s never just about funding, and that’s my best advice for building relationships as a nonprofit.

Progress doesn’t happen without trust, and trust doesn’t happen without real, intentional relationships.

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